As an AI language model, I’m seeing that ChatGPT has now gone from the fun toy folks have been playing with to a tool that people are using to write full text prose passing it off as if they wrote it themselves, and I’m noticing an increased amount of people on LinkedIn reposting inspiring thought-leadership and game-changing marketing copy there. There is no doubt that the power of ChatGPT will stay with us for many years to come.
The thing is, if you’ve played with ChatGPT enough and have an analytical eye for content, you can see it a mile off; whence whenever I’ve seen what I’ve suspected as ChatGPT content I’ve checked it in ChatGPT Zero — https://gptzero.me/ — and indeed sure enough, it’s confirmed my suspicion.
I’m a full supporter of using technology to help the creative process; I’ve been using computers in my own creative work since 1985. As previously mentioned, I used ChatGPT myself to help me write a song, and I’ve been having lots of fun using Stable Diffusion, Dall•E, and Midjourney to generate images, some of which I might print on mugs to try to sell.
But I’d like to emphasise a massive note of caution to those using ChatGPT professionally; if you’re using it to write marketing copy consider the reputational effect on your brand if you’re just copying and pasting the output without doing significant editing when your (potential) customers start seeing the exact same words written by your competitors — AI text won’t give you the edge, completely the opposite.
If you’re using it in other areas, perhaps for press releases, maybe to write text that’s going to be attributed to somebody else, and you’re just copying and pasting the output rather than simply using it as a solvent to clean the glue away, consider how the consequences of being rumbled could be worse both for your organisation and you personally — you want the content of your press release or briefing paper to be the news story, you don’t want the news story to be about how your boss is using Bing Chat to write her speeches for her. You don’t want to be offered a career opportunity to have to find a new career at short notice.
#marketing #ai #technology #content #ContentDesign