There are 8 posts in total.
To Microsite or Not To Microsite, or, What’s the council website actually for?
— 2023-08-15, 18:49:44
I’ve not been involved in council website content for a good few years now, but obviously that hasn’t stopped me taking an interest in it.
In my early years working in local government, my job was as Web Communications Officer, working initially as part of a directorate — a group of related service areas — communications team, then moving to the Corporate Webteam in the Corporate Communications team. As a directorate Web Communications Officer it was essentially my job to take facts from service areas within my team’s portfolio and turn those facts into engaging web copy. Sometimes I got to play journalist a little too, such as when I attended the statutory public inquiry associated with a major infrastructure project within my portfolio and summarised the proceedings as part of the latest update on the project for the website.
One of my regular frustrations during that period was the near-daily occurrence of me walking out into town for lunchtime and seeing the headline boards in front of the newsstands selling the city’s local paper, splurging a big announcement about some big new initiative within our portfolio, and seeing that headline would more often than not be the first I’d heard of the initiative. This was frustrating enough, and even more frustrating when the group responsible for the actual initiative itself were sitting in the same office less than 10 feet away from our team separated only by a walkway and an open plan cubicle divider.
The problem of Microsites
Fast-forward a few [...]
Read the rest of To Microsite or Not To Microsite, or, What’s the council website actually for? . In group Public / Third Sector Digital
How about a LocalGovDigital consultancy?
— 2023-08-07, 17:14:09
In the LocalGovDigital sector, within our respective councils we spend an awful lot of money engaging consultants to help us do things.
Sometimes, the expenditure on the consultancy is genuinely justified - there's a skills gap within the organisation that training won't adequately fill immediately, because skills require experience as well as knowledge, and the consultants can provide both for the period of engagement; if the consultants are good, and the contract is robust, the terms of engagement for the consultancy will include proper knowledge transfer to enable the organisation to not need to engage the consultancy again.
Sometimes, the consultants are engaged not because of a skills gap, but because of a capacity gap - the skills exist within the organisation, but there are four people employed to do the job and there's a temporary need to do eight people's worth of work in a short space of time. As it happens, that's how I entered the sector in the first place, though it would be an exaggeration to say I was employed as a consultant!
Sometimes, though, there isn't actually a skills or capacity gap at all; there's the unflattering characterisation of consultants that what they do is interview all the staff and find out what the staff think should be done, write a report, and then the management goes well done, consultants, you're worth your weight in gold for this insight. Less snipingly, what consultants can bring to the party is a fresh independent pair of eyes - they can hear [...]
Read the rest of How about a LocalGovDigital consultancy? . In group Public / Third Sector Digital
Should the council have a citizen app?
— 2023-06-28, 18:25:34
Tl;dr - I refer the reader to Betteridge's law of headlines.
But if you have a few moments spare in your busy day, the answer in most cases is the same, however there's a more nuanced argument to the question than just a single word.
It's a question I've seen many times in LocalGovDigital circles, and since it came up again in the Slack group recently I thought it might be helpful to put my answer to the person asking the question there in the form of a post for a wider audience.
So the first and foremost question for any council considering building an app might be what is the established clear user need for an app that a good mobile-first website can't provide?
And by 'established clear user need', I don't mean "as a civically-engaged citizen, I need to tell the council about a pothole or some flytipping I've just seen whilst out and about, so that I can drive safely along that road next week". The question is, is there a clear user need for an app which a user will download to their phone (and remember on which screen or folder the icon for the app is kept) which you can reasonably predict the users will use at least once a week because the functionality you're hoping to offer is something tending towards the specific that an individual user needs to do regularly and thus an app will make it easier for them to do that thing, or is the idea [...]
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Service menu ordering on council websites
— 2023-06-21, 18:37:15
A friend this morning directed me to a link to a certain council website, which she was fairly sure had been completely redesigned recently (at the time of writing the Internet Archive WayBack Machine seems to be down, so I can't check). She'd sent it to me because she was aghast at something she saw on it, but what I saw below what she was aghast about was even more terrible to behold...
A service menu on the website home page thus:
Council website service menu
|Council Tax |
|Recycling and waste |
|Transport and roads |
|Adult Social Care |
|Children, young people and families |
|Sport and activities |
|Planning and building control |
|Education and skills |
|Your Council |
|Births, deaths and marriages |
What is this random order this list of links has been presented in?
If you know me well, you know the extent to which this sort of thing rattles my cage. In order to get myself even more rattled, I went to three other council website with a similar home page service menu User Experience strategy:
More council home page service menus [...]
|Council B ||Council C ||Council D |
|Council Tax ||Cost of Living ||Cost of living help |
|> Difficulty paying ||Bins and recycling ||Report a problem |
|> Pay your council tax ||Council Tax ||Local elections and Voter ID |
|Health and Social Care ||Housing ||Subscribe to garden waste |
|> Adult Social Care ||Planning ||Make a payment |
|> Children Social Care ||School Admissions ||Rent a council property |
|> Health and wellbeing ||Safeguarding ||Latest on bin collections |
|Cost of Living Support ||Parking and roads ||Warm Spaces |
|> Warm Spaces ||Learning and Schools ||Events |
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Generic personas for Local Government
— 2023-06-09, 12:24:54
Way back in 2016 I made the content strategy I'd written for the previous version of our website publicly available and edited it to make it generic rather than specific.
Time passes and I've decided to update some parts of that document and completely rewrite other parts from scratch; the finished version is still a while off as of right now, but I thought in the meantime I'd share a sneak preview of the updated Personas section.
#LocalGovWeb #LocalGovDigital #Manifesto
In common with standard practice in the communications, marketing, and brand management industries, content is best designed having in mind a number of fictional individuals and families which are intended to represent the breadth of potential users of the website. The purpose of these profiles is to enable web editors and content authors to have in their minds a picture of actual people with real and definable needs who will be users of the web content to focus on, rather than thinking in terms of a generic amorphous mass of ‘just anybody’. The profiles also are there to remind us of the wide diversity of citizens we provide services to and who wish to transact with us, find out information from us, or otherwise wish to engage with us (or indeed with whom we ourselves wish to engage) – indeed, to remind us not to focus on one particular group of citizens at the expense of other groups of citizens.
Whilst by nature these are stereotypical, they are [...]
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10 Principles for Good LocalGovDigital Design
— 2023-04-11, 04:41:27
If you have a liking for Apple products, then indirectly you have a liking for the design principles of Dieter Rams, whose work as Chief Designer at Braun has been credited as a major influence on Jony Ive, the former Chief Design Officer at Apple whose design ethos can be seen coursing through the veins of every Apple product since 1997. Dieter Rams himself coined his 10 Principles for Good Design as a handy distillation of his whole ethos.
is innovative – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.
makes a product useful – A product is bought to be used. It has to satisfy not only functional, but also psychological and aesthetic criteria. Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it.
is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
makes a product understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user's intuition. At best, it is self-explanatory.
is unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore [...]
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Making maps accessible
— 2023-03-01, 02:13:14
How many times have you been to read the Accessibility Statement of a website, and if it’s even mentioned maps, it’s said ‘unfortunately it’s not possible to make maps accessible’?
I was recently asked by a colleague to comment on the accessibility issues of a request by an internal department to put some interactive maps online. It transpired along the way there had been some confusion between the terms ‘access’ and ‘accessibility’, because when I went to look at the content in question in order to form an opinion I couldn’t actually access it anyway, because it was on an external party’s Sharepoint site protected by a login, and it turned out it was that aspect they wanted some help with.
So at the point of my initial reply to the email, without having seen the content, all I was able to respond was - to my shame - ‘because there’s an understanding there’s no real solution to making maps accessible, maps are generally allowed to be exempt from accessibility requirements’. I hopefully redeemed myself with my next sentence by adding ‘however, in many cases something at face value looks like it’s not possible to make it accessible, but with a degree of imagination it’s often possible to make it more accessible than simply not bothering, and the team would want to explore this with you before simply creating a link to your inaccessible maps’.
If the online service in question is a form the purpose of which is for the [...]
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#accessibility #localgovweb #localgovdigital [...]
Read the rest of Accessibility . In group Public / Third Sector Digital