Group - Public / Third Sector Digital

Welcome to The Perfect Curve.

There are 21 posts in total.

www.birmingham.gov.uk Alpha project - A usability review of council websites

simon gray - 2013-10-31, 11:31:44

Back in late September 2012, as part of my work at Birmingham City Council, I instigated and led on a programme of incremental improvements to the council's website, blogging about the ideas and progress along the way, taking inspiration from Shropshire Council's Project WIP and the Government Digital Service work on www.gov.uk. The site on which I blogged has been taken down now, but I thought it worth reposting the more broad-reaching content from it here.

We of course have our own ideas about what makes a council website usable – and part of the point of sharing the work in progress of this project here is to test if our ideas are shared by our citizens and our industry peers. But it’s always best practice not just to rely on one’s own generalist expertise and one’s own individual consultation work, but to also engage the[...]

The C Word

simon gray - 2013-10-14, 17:07:46

Over the last week or two at work I've actually started being a little bit naughty.

The webteam in Birmingham here, like many council webteams, sits within the Customer Services division of the council, rather than within either Corporate Communications or IT, like in many other councils. This means the word which underpins all the work we do is the word 'customer'.

Being frank, I was never particularly happy about us being moved from comms to cs when it happened - as a person out on the street who buys things, my overwhelming experience and view of 'customer services' is they're the people you take a faulty product back to, who spend a lot of time trying to pursuade you it isn't faulty, or the people you complain about an intangible service to, who spend a lot of time telling you the majority of their customers think the service is just peachy.[...]

I only ever use search, nobody uses menus, nobody scrolls down the page, it needs to fit on the screen

simon gray - 2013-08-29, 09:42:26

There have been many a time I’ve sat in a meeting or been at an event, and I’ve heard the phrase ‘I only ever use [x], nobody ever [y]s’ in the context of a discussion of user behaviour on the web.

It’s an attitude which is not just the bane of all local government web officers’ lives, but actually is the bane of all people who spending a significant amount of their time making things for the web, as opposed to just consuming things on the web.

When the person in front of you declares that they never use menus, that they only search, even their own personal description of their own behaviour can be suspect. All web users will have their default preferred strategies for navigating around a web site – but the point is different web users have different preferred strategies; some people will prefer to use a menu, some people prefer[...]

www.birmingham.gov.uk Alpha project - The importance of Eccles cakes to channel shift, or the value of less important content for search visibility

simon gray - 2013-07-31, 14:20:12

Back in late September 2012, as part of my work at Birmingham City Council, I instigated and led on a programme of incremental improvements to the council's website, blogging about the ideas and progress along the way, taking inspiration from Shropshire Council's Project WIP and the Government Digital Service work on www.gov.uk. The site on which I blogged has been taken down now, but I thought it worth reposting the more broad-reaching content from it here.

In thinking about the future shapes of our council websites, we all of course understand the need to perform brutally honest ROTE analyses of every single page on our sites, and likewise we’re all geared up for restructuring our websites and the content in them according to properly thought through content strategies.

So we know we need to get rid of those pointless pages about stuff the council has nothing to do with such[...]

www.birmingham.gov.uk Alpha project - Current thinking about mobile device access of council websites

simon gray - 2013-06-20, 17:13:18

Back in late September 2012, as part of my work at Birmingham City Council, I instigated and led on a programme of incremental improvements to the council's website, blogging about the ideas and progress along the way, taking inspiration from Shropshire Council's Project WIP and the Government Digital Service work on www.gov.uk. The site on which I blogged has been taken down now, but I thought it worth reposting the more broad-reaching content from it here.

On 11 June 2013, Socitm – the national association of people working in the field of public sector online services – held an event to present their latest findings in the area of how people are using mobile devices to access council websites.

The headline fact that was revealed was that during the first five months of 2013, 27% of visits to council websites were from mobile devices – ie, 27% of the people[...]

www.birmingham.gov.uk Alpha project - User testing customer journeys – it’s not just about the top tasks

simon gray - 2013-05-24, 15:38:23

Back in late September 2012, as part of my work at Birmingham City Council, I instigated and led on a programme of incremental improvements to the council's website, blogging about the ideas and progress along the way, taking inspiration from Shropshire Council's Project WIP and the Government Digital Service work on www.gov.uk. The site on which I blogged has been taken down now, but I thought it worth reposting the more broad-reaching content from it here.

When designing a new website, especially when proposing a radically new menu system (‘information architecture‘), it’s important to test with one’s potential users that the design and navigation proposed actually works.

There are many pairs of pliers in the usability tester’s toolbox to help them with this – card sorting exercises for navigation, eye tracking studies for layout, unstructured sessions with or without interviews to get a gut feeling for the level[...]

www.birmingham.gov.uk Alpha project - Marketing campaigns on the home page

simon gray - 2013-02-20, 10:12:31

Back in late September 2012, as part of my work at Birmingham City Council, I instigated and led on a programme of incremental improvements to the council's website, blogging about the ideas and progress along the way, taking inspiration from Shropshire Council's Project WIP and the Government Digital Service work on www.gov.uk. The site on which I blogged has been taken down now, but I thought it worth reposting the more broad-reaching content from it here.

As well as the issue of images on the home page, another issue which has been the subject of a fair amount of internal discussion is the one of marketing campaigns on the home page.

Our current site – like almost every other council website in the country – has an area on the home page devoted marketing campaigns, such as where we promote our commercial property portfolio, advice about staying warm in winter,[...]

www.birmingham.gov.uk Alpha project - Images of Birmingham on the home page

simon gray - 2013-02-13, 17:43:08

Back in late September 2012, as part of my work at Birmingham City Council, I instigated and led on a programme of incremental improvements to the council's website, blogging about the ideas and progress along the way, taking inspiration from Shropshire Council's Project WIP and the Government Digital Service work on www.gov.uk. The site on which I blogged has been taken down now, but I thought it worth reposting the more broad-reaching content from it here.

One of the issues which has caused a fair amount of discussion amongst colleagues internally is the matter of images of Birmingham on the home page.

There’s a strong view that as well as being a gateway to the services the website and the council as a whole offers, the home page should be used to market Birmingham the city, particularly by means of having pictures of Birmingham on the home[...]

www.birmingham.gov.uk Alpha project - Project product map

simon gray - 2012-12-20, 15:54:26

Back in late September 2012, as part of my work at Birmingham City Council, I instigated and led on a programme of incremental improvements to the council's website, blogging about the ideas and progress along the way, taking inspiration from Shropshire Council's Project WIP and the Government Digital Service work on www.gov.uk. The site on which I blogged has been taken down now, but I thought it worth reposting the more broad-reaching content from it here.

As part of the iterative and agile process we’ll be working under, I’ve put together the first draft of our project map, identifying the various ‘products’ which will need to be developed as we go along:

As the project progresses we’ll be colouring those red boxes yellow and green, and adding more boxes along the trees, and of course adding new boxes and branches as[...]

www.birmingham.gov.uk Alpha project - Developing the sub-projects

simon gray - 2012-12-03, 18:05:21

Back in late September 2012, as part of my work at Birmingham City Council, I instigated and led on a programme of incremental improvements to the council's website, blogging about the ideas and progress along the way, taking inspiration from Shropshire Council's Project WIP and the Government Digital Service work on www.gov.uk. The site on which I blogged has been taken down now, but I thought it worth reposting the more broad-reaching content from it here.

In order to make this whole project manageable, we need to split it up into a number of (initially five) sub-projects, from which our agile / Scrum series of products will emerge.

The sub-projects can be broadly grouped into three categories – content strategy, infrastructure, and governance. So far we have these:

Information Architecture

This is how people will navigate through the site – not just by the menu structure, but also A-Z,[...]

Brought to you by simon gray.

Please note! This is work in progress - if you have come across it by accident you're free to stick around, but please be aware not everything will work as intended yet. I have a To do list.