Welcome to The Perfect Curve.

There are 134 posts in total.

Hipster festivals

simon gray - 2015-07-04, 12:28:20
the birmingham hipster schism could come to a head today as people are forced to chose north and south of the nuclear train line between cocomad and the moseley festival. the question is, where will the loyalties of the kings heath folks lie?

Corporate / governance model

simon gray - 2015-07-03, 17:25:37
Part of the point of this site is that it won't be owned by private or public investors, or a private corporation, but will instead by owned by 'the community'. What UK legal entity will best support this - a registered charity, a community interest company, a trust, a foundation, or what?In group Perfect Curve business model

Freezer surprise

simon gray - 2015-07-03, 12:59:38
I have a semi-regular workplace lunch which I call Freezer Surprise. Today it appears to be some form of casserole.


simon gray - 2015-06-30, 21:25:01
It's all very well is the tennis at Wimbledon but it's a bit artificial - when can we see some real tennis rather than pretend tennis?

General Election 2015

simon gray - 2015-05-08, 08:35:30

So here's my analysis of what happened the last couple of days:

First of all, there's no point blaming the people who didn't vote (and by extension, blaming the demographic of young people who didn't vote) for the Tories winning. as with anything where the decisions are made by the people who bother to turn up to decide, elections are won by the people who bother to turn up to vote. Nobody has any idea how the people who didn't vote would have voted had they voted - that's the point of them not voting, they didn't vote because there was nobody they wanted to vote for. One can't assume they'd have all voted Labour, just as you can't assume they'd instead have all voted Tory, Libdem, Green, UKIP, or Christian Peoples' Alliance (Proclaiming Christ's Lordship). They could have voted to entrench a Tory majority even further as likely as they could have voted to bring about a Labour government.

There's also no point blaming the Tory newspapers - whilst its true that newspapers form an essential part in forming opinion, ultimately newspapers are in the sales business; they know that if they present opinion which veers too far away from the opinion of their customer base, their customers will leave for an alternative product. The other reason why there's no point blaming the Tory newspapers is people don't read newspapers at anything like the level they used to - and of course, us in the social media advocacy world have spent the last five years banging on about how social media is now more important than traditional media. We can't have it both ways. The third reason there's no point in blaming the Tory newspapers is that's actually a very dangerous proposition, philosophically speaking - if one is claiming that The Voters are so stupid and feeble-minded they are so easily brainwashed in to voting the way their newspapers tell them to vote, then you're essentially claiming that Voters are too stupid to be trusted with the vote, and that electoral democracy needs to be suspended.

I think it's incorrect to say the voters have blamed the Libdems for going into coalition. If that was the case, all their voters from 2010 would have switched back to Labour and delivered a Labour victory; Jon Bounds has written speculating that they've basically returned to where they were before the SDP. I think the Libdems have been punished, but they've been punished simply for being pointless - the former Labour voters, the Dems, realised they did nothing of consequence to reign in the previous Toryness so went back to Labour, and the former Liberal voters, the Libs, just realised that if they want Toryness they might as well vote Tory instead. It would be interesting to know how many of the eight survivors predate the 1987(?) formal merger of the party and which wings they all came from.

I think it's pointless of bruised Labour activists and supporters to go into a round trying to say they lost because they were either too left wing or too right wing. Ultimately, it's pretty clear that the Tories won because the mood of the country has moved in the direction of Toryness. Had Labour been more left wing, that wouldn't have countered the mood of the country, and had Labour been more right wing, well they may have been in the same boat as right-leaning Libdems, and even if people had have voted for a right wing Labour, that would hardly have been of value to those of us who wished for a leftist programme.

I'll modify that statement, though - Labour lost because the country moved to the right, *because leftists failed to make a convincing case for leftism*; what I think Labour needs to do is indeed move to the left, but as well as that the left needs to drop the rhetoric of just hating rich people, and hating 'capitalism', as if 'capitalism' is a thing. A left-leaning Labour needs to remind voters that we have healthcare and welfare because any of us can find ourselves needing it at any time; it needs to persuade voters that as well as Britain succeeding when working people are succeeding, that Britain also succeeds when it looks after people who are temporarily unfortunate, because those people will be ultimately more productive given proper time to find a proper job; it needs to persuade voters that Britain succeeds when we look after the sick, the disabled, and the unemploy[ed|able] *because doing so makes us better people*, and better people are always more successful people; it needs to persuade voters that capitalism is the row of shops on the high street and the buildings full of offices in the central business district buying things to sell to people who want to buy them and employing people to handle the buying and the selling, and it needs to persuade the owners of those shops and offices that it can work in their interests to help them work in everybody's interests.

Which brings me to Ed Miliband. Ultimately, as the figurehead of Labour, as the person representing Labour to the voters, it's almost entirely his fault the country moved in the direction of the Tories. I've never been able to get out of my head the image of him being like William Pitt the Younger calling on the Leader of the Opposition to test him on his Latin vocab in Blackadder the Third. Us educated liberals like to claim politics isn't about personality, but the fact is, it is. It's about leaders with the personality and charisma to persuade people to follow them, and frankly Ed Miliband has never had that; he's never been inspiring, all the way through his career as leader he's never had a credible counter-proposal to any Tory policy that's relevant to most people - when he's opposed, he's only ever opposed in sound-bites, incapable of backing up any initially-stated opposition with any credible alternative (just saying 'I can't promise anything now until I get into government'). He's allowed the Tories to own the narrative of the final Labour years in government without doing anything to counter it. On the Channel Four interview with Jeremy Paxman and questions from the audience he generally dismissed the awkward questions with 'I don't care' - well sorry, it's your job to care. He allowed the Tories to own the narrative of a possible Labour government kept together by the SNP by rather than saying 'yes, that will be what democracy will be all about' instead saying he'd never be in a government kept together by the SNP - the moment he did that, he sealed his fate and sealed the fate of Labour in Scotland. And sealed the state of the UK for the next five years, and probably beyond.


www.birmingham.gov.uk Alpha project - Thinking a bit further ahead

simon gray - 2013-11-28, 17:05:14

Back in late September 2012, as part of my work at Birmingham City Council, I instigated and led on a programme of incremental improvements to the council's website, blogging about the ideas and progress along the way, taking inspiration from Shropshire Council's Project WIP and the Government Digital Service work on www.gov.uk. The site on which I blogged has been taken down now, but I thought it worth reposting the more broad-reaching content from it here.

Our primary focus for this project is on delivering an improved website in 2014 which will meet the needs of users and ourselves for the next few years, and which will be scalable and extensible for the few years again beyond that.

Whilst the world of the internet is still a fast-moving world, there’s no denying that the world of the local government internet is…

…a little slower! When dealing with technological changes, in most organisations which are relatively small or on which the organisation’s whole business model is predicated on the technology for service delivery it’s relatively easy for them to quickly embrace change and innovation and incorporate it into the business. But in local government, whilst its easy for webteams who live and breath internet technology as part of their working days to get excited about emerging technologies, inevitably the transport planners, the road safety officers, the social workers, the swimming pool lifeguards, the bin collectors, and the parks attendants who deliver the overwhelming majority of council services will by and large take a bit longer to get excited. Technological change is easy – culture change not so easy.

But nonetheless, it’s part of the role of webteams to keep an eye on the emerging technologies, to evaluate their potential relevances to the wider council, and promote take-up accordingly. As Tom Steinberg, founder of mySociety, once said –

“There will come a time when for some councils, they won’t have a council website – for most of their service delivery, the website will be the council”.

So with an eye on that future, there are few things which are emerging or gaining traction in the wider digital world – some of which are starting to gain some emergence in local government too – which whilst we wouldn’t expect to deliver as part of this project next year would do well to keep an eye on to see how we might incorporate them into our own services in later years:

Data / open data

When the term Web 2.0 was coined, most people in the marketing world took it to mean blogs and other social media – ie, the addition of interactivity and the ability for people to add their own comments to web pages. This was a fundamental misinterpretation of the term, because if truth be told the inclusion of user generated content such as guestbooks, forums, and polls arrived on the web fairly quickly – what it actually meant was the ability to share online components from site to site, usually by means of embedding content from one site to another, eg embedding a Google map in a site, or more stylishly by using Google maps or Open Street Map to make your own map (of eg neighbourhood offices, grit bins, or cycle stands, etc) to embed on a page.

The Next Big Thing in Web 2.0 is Open Data – this is not just about the council putting its expenditure over £500 online so the engaged citizen can see how much was spent on a new carpet, it’s about the publishing of datasets in formats which can be interrogated programmatically, so for example an external agency can produce a graph showing trends, or so they can build an online tool which can do something useful with the data; we’ve already discussed the idea of presenting the website as xml so that external agencies can make their own customised versions of the website for niche audiences, another idea could be one whereby an agency could take housing data (empty properties, number of bedrooms, location, rate of churn, etc) and schools data (number of free places in each year, location, etc) and make an online tool for people to select housing locations based on school availability for their children – eg, people affected by the spare room subsidy needing to downsize and looking for mutual exchange.


Up to now mobile has just been seen as delivering cut-down content for the benefit of people with small phone screens. We need to ensure we’re thinking beyond that when it comes to researching and delivering the added value benefits of mobile take-up – we need to recognise the different facets of what defines mobile (using your phone on the bus, using your phone in bed when you’ve just woken up and want to check something whilst it occurs to you, using your phone in a location to gain extra information about the location or carry out an activity at the location, using your tablet on the sofa rather than walking over to where your home computer is, etc), anticipate them, and stimulate demand and innovation.

In terms of mobile tasks, we need to accept some tasks can’t be completed on a mobile device, but they can at least be started – so for example a citizen sees a planning application notice on a shop window, they log it in their phone, but the fact of them having logged it in their phone persists so when they get to their proper computer it’s there ready for them to pick up and read the details of. And, of course, we need to learn how to make mobile apps ourselves rather than rely on suppliers.

‘The Internet of Things’

This is something which is being talked about a lot by Tim Berners-Lee. Since he’s the chap who invented the world wide web, he should know what he’s talking about. What TIoT is is the idea that ‘things’ have web addresses, and report their statuses or allow people to interact with them – so in the council context, street lamps, parking ticket machines, traffic lights, street signs, park benches, bins, etc have their own individual urls, so when we ask people to report a faulty street lamp they can see the url for that lamp, enter it into their phone (whether by our friend the outdated QR code or not…), and that gets logged directly into the system for repair. Or planning / licensing applications have their own urls which are displayed on the poster, so people can go straight to them to find out what the plans are. Lichfield District Council  started to do some work in this area.

Responsive Design

The term responsive design originally comes from architecture, and refers to the ability of something to react to the environment around it – the way the lights in modern buildings turn on and off by themselves are examples of responsive design in architecture, or rotating blinds on windows which automatically open and close according to whether the sun is shining directly on them. Responsive Design on the web up to now has just been taken to mean the way a website automatically changes its layout in reaction to the screen size, principally according to whether or not the user is accessing it with a phone, a tablet, or a computer; so far as screen size responsiveness is concerned is designers defining a default screen size, and changing the design as the user’s screen gets smaller. Our main site has had an implementation of this kind of responsive design for a few years now, and the layout of the Birmingham Alpha site was built using a responsive framework called Skeleton, so we can take for granted we shall continue to work in that direction.

What we’ve all been missing so far is what happens as people have bigger screens – or more accurately, wider but shallower screens, as many modern laptops have – we need to change layouts in the expanding direction as well as the shrinking direction. But responsive design shouldn’t just be about screen sizes – there’s a demo of a proof-of-concept somebody did which used the user’s camera function to detect how far away from the screen the user’s head is, and make the text bigger or smaller accordingly as responsive typography. Another example of responsiveness – suggested by Adrian Short in July 2012 –  is the site / home page delivering different content according to the time of day – ‘morning’ related content in the morning, ‘night-time’ related content after 5pm, relevant personalised content if the customer has an online account (eg, it telling them on their bin day to remind them to put their bins out, and afterwards explicitly asking them if their bins were collected). Or delivering different content automatically according to location.


When we did the original pilot of the history of canals in Birmingham, ebook ownership was still quite niche. Now it’s mainstream – sitting on the train in the morning, I see lots of people reading using some form of ereading device, whether that’s one of the varieties of Kindle or an iPad or Android tablet; in fact, I’d say the reading of paper books on the train is not just a minority, it’s a rarity. In June 2011 I wrote an article speculating on the possibilities of using specifically the Kindle’s automatic updating features for online service delivery – it’s an area which is still waiting to be tapped by people who have the time and creativity to do some in depth research.

Crowdsourced content

The ultimate examples of crowdsourced content are Wikipedia and Open Street Map. But as councils we could also crowdsource some of our own content – eg, the people who use the country parks, the leisure centres, the libraries might know more about what’s going on in them than the people who maintain the web pages for them; moderated crowdsourced content would both build reputation and improve engagement, boosting channel shift.

Real time information

Related to both The Internet of Things and Responsive Design, providing actual real time information through the site to enable customers to make decisions – eg, current waiting times at the household recycling centres, or even webcam views of the queue outside the household recycling centres, number of free parking spaces at various car parks, or webcam views from the main arterial routes into the city. Some of this information actually exists and is updated in real time anyway – eg, some car parks already have the signs which say how many free spaces there currently are in the car park, so there shouldn’t be much of a leap to connect that information to the website itself – all that’s required are the APIs to connect them together.

So it would be interesting to see how much of this kind of thing gains traction – on our own website and on other council websites – over the next year or two.

Comments on the original article

  1. Mick Phythian says:

    November 28, 2013 at 8:43 pm

    I seem to spend an awful lot of time looking for stuff on my local Council’s web site which I know I’m not going to find. For example planning applications – just actually finding them & supporting papers is always a nightmare, as is finding any historic committee paperwork like that – and I know I’m not the only one looking for such stuff.

    Just now I was looking for an Equalities Impact Assessment for a current event and there’s bugger all – especially as CoYC rename them as Community Impact Assessments.

    We really need better search engines for all this data, and it needs to include the historic stuff. The example I’m referring to is York – it’s Jadu, which is all fur coat and no knickers…

    For transparency we need the data, and the data needs to be accessible (in all senses). Bugger the flashy technologies – get the basics right!

    Good on you for asking! Mick

    • Simon Gray says:

      November 29, 2013 at 11:20 am

      Those examples you cite there I think are classic cases which the auto-updating feature of the Kindle format could be used for – citizens interested in planning applications, licensing applications, or council meeting minutes and agendas if they had those ebooks on their kindle devices could receive the documents to them automatically, as another option to choose from if they prefer it.

      What would also be good would be if the web CMS could automatically create ebooks from collections of pages; since the .mobi and .epub formats are open formats which are underpinned by html, and since it’s quite easy to programmatically generate .rtf and .pdf files, I assume it will be similarly easy to generate ebook format files.

  2. Scott Riley says:

    November 29, 2013 at 4:25 pm

    Some really awesome ideas in here Simon, especially revolving around Open Data and ‘The Internet of Things’ – both of which I think are massively under–discussed not only in local government but amongst the web as a whole.

    Imagining an API–first approach to city–wide enhancements (street/traffic lights, bin collections, the true day–to–day concerns) opens up, quite literally, a world of possibilities.

    ‘Digital strategy’ goes far beyond what’s installed on our machines and what we see on our devices and browsers. In a time where you can quite literally fly helicopters through JavaScript, the possibilities of where open data and web technologies can take us are truly vast. It’s great that these kinds of discussions and ideas are coming out, especially in local government!

  3. Simon Gray says:

    December 17, 2013 at 2:43 pm

    Updates – Phil Rumens has written more about the Internet of Things idea on The Internet of Broken Things, and CMS vendor Jadu have come up with a proof of concept of CMS-generate eBooks.

#localgovdigital #localgov

In group Public / Third Sector Digital

www.birmingham.gov.uk Alpha project - To feature or not to feature? Where information turns out to be not as important to citizens as we expect it to be!

simon gray - 2013-11-06, 16:28:50

Back in late September 2012, as part of my work at Birmingham City Council, I instigated and led on a programme of incremental improvements to the council's website, blogging about the ideas and progress along the way, taking inspiration from Shropshire Council's Project WIP and the Government Digital Service work on www.gov.uk. The site on which I blogged has been taken down now, but I thought it worth reposting the more broad-reaching content from it here.

For many working in some form of communications function in local government, winter is our favourite time of year. Why, you may ask? One word:


We love gritting in local government communications – it’s the nearest we get to taking part in the excitement of 24 hour rolling news coverage; eyes are constantly tuned to the Met Office hourly forecast to see what the temperature’s doing, ready to push out to the Twitter Gritters the notice that the wagons are going out to treat the roads. And most council websites naturally have a prominent link to the gritting information on the home page, because it’s important, and therefore popular, isn’t it?

Isn’t it?

Like most councils, ever since I remember we’ve every winter put a link to our gritting information on the home page, and for the last couple of years since we’ve had the current version of the home page, in the ‘most important’ popular pages section (our place for top tasks) in the left hand third of the upper half of the page. Last year we had an extended winter, and the profile of the gritting service was quite high in both the traditional and new media. So on that basis, we’d expect that the access statistics for the site would show high usage of those pages.

In actuality, that was completely not the case.

Between 1 November 2012 and 30 April 2013 the site as a whole served 17,909,707 pageviews:

But in that same time period all the pages about gritting combined only received 13,845 pageviews (0.08% of the total), with the main gritting landing page getting half of those at 7,892 pageviews, the page explaining the priority system on 1,064 pageviews, and the individual alphabetised road name pages receiving 538 and fewer pageviews:

Or putting in page ranking terms, the gritting routes landing page was the 284th most popular page during the extended winter period, and if the whole suite of gritting pages was just one page (and those numbers above give us good grounds to consider the extent to which all the information might better be conveyed on just a couple of pages) it would have been the 173rd most popular page:

OK, so we had a long winter but it wasn’t snowing and freezing the whole time – there were two peak periods, at the end of January and again at the end of March, when the gritting pages received particular attention.

Narrowing our view into the higher of those two peak periods, between 13 and 26 January, we see the total pageviews on the site came to 1,437,086, the sum total of gritting pageviews was 7,944 (proportionately a bit higher at 0.55%), and the gritting routes landing page at 4,369:

Or in ranking terms, the gritting landing page coming in at 47th:

So on the basis of using statistics to drive placement in the key popular pages area, for this year gritting routes just won’t get a look in – primary school admissions, swimming pools (even uniquely on its own the Stechford Cascades page), the register office, and the Brasshouse Language Centre all can evidence higher claims to that important piece of screen real estate.

But all is not lost for fans of true grit – whilst the popular pages section is driven almost entirely by statistics, in the area of the lower half of the page we call the connecting wall we have more scope for the inclusion of links we deem to be important even if interest isn’t particularly high. So instead this year we’ve made the decision that during winter fewer people will be particularly looking for information about dropped kerbs (last year during the period being measured totalling 9,581 of the pageviews), so we’ve replaced that link in the bottom right transport box of the connecting wall with a link to the main gritting and winter maintenance page.

Eagle-eyed readers may have also noticed something else from the statistics screenshotted in this article about the shape of our access statistics which has implications for how we use statistics for planning the direction of the website – more on that in a future post!

Comment on the original article

Marc Snaith says:

November 8, 2013 at 12:05 pm

Great article Simon, really interesting. Our approach on our home page is to add to link to a winter updates page that contains latest information and links to bus timetable changes, schools closures, office closures, road closures, gritting etc.

This information is amongst the most time sensitive on our website and the link is often only on the homepage for 2-3 weeks during the entire winter period.

The link is added when we receive a weather warning and is removed once analytics shows it is no longer one of the most popular pages.

It is interesting that during January and February 2013, our salting and gritting routes page received 50% of its visits in 3 days and one week is responsible for 75% of visits for the two months. Recognising the irrelevance of this information for most of the winter and monitoring the demand is key in meeting the needs of website users.

It is possible to do even better than that. We could monitor hourly trends to make home page links even more relevant. Analytics shows us that winter information is often accessed at specific times of day. Taking the most popular day for winter travel info – Monday 21 January, 84% of visits were before 2pm. If we want to remove a link when it is no longer popular, then with better monitoring we can be even more specific and identify the moment content is no longer popular.

#localgovdigital #localgov

In group Public / Third Sector Digital

www.birmingham.gov.uk Alpha project - A usability review of council websites

simon gray - 2013-10-31, 11:31:44

Back in late September 2012, as part of my work at Birmingham City Council, I instigated and led on a programme of incremental improvements to the council's website, blogging about the ideas and progress along the way, taking inspiration from Shropshire Council's Project WIP and the Government Digital Service work on www.gov.uk. The site on which I blogged has been taken down now, but I thought it worth reposting the more broad-reaching content from it here.

We of course have our own ideas about what makes a council website usable – and part of the point of sharing the work in progress of this project here is to test if our ideas are shared by our citizens and our industry peers. But it’s always best practice not just to rely on one’s own generalist expertise and one’s own individual consultation work, but to also engage the advice of independent specialist experts, to either verify your own findings or alternatively shed light on where your own proximity to a project might be skewing the results in favour of what you might want them to be – this process is sometimes known as red teaming.

To that end, we commissioned some independent usability experts from AbilityNet to do some work on our behalf – a quantitative benchmarking exercise of a number of other council websites, and a qualitative focus group exercise looking at our current website together with our plans for the next one.

To summarise a definition of what ‘usability’ actually refers to:

Usability generally refers to ease-of-use and consists of five components or attributes:

  • Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design?
  • Efficiency: Once users have learned the design, how quickly can they perform tasks?
  • Memorability: When users return to the design after a period of not using it, how easily can they re-establish proficiency?
  • Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors?
  • Satisfaction: How pleasant is it to use the design?

Quantitative analysis

The quantitative heuristic analysis looked at seven other council websites – city, unitary, and district, all of which either having had recent relaunches, being generally well-respected amongst industry peers, and/or regularly achieving four stars in Socitm’s annual Better Connected report. We asked the consultant to look at 10 common tasks which citizens need to perform on council websites:

  • Pay your council tax,
  • Find out school term dates,
  • Find population and census information,
  • Report broken street lights,
  • Find information about the city’s economic condition and strategy,
  • Find scrutiny committee reports,
  • Apply for council housing,
  • Complain about a missed bin collection,
  • Find information about welfare reform, and,
  • Find where a leisure centre close to me is.

The reviewer was able to complete all 10 of the benchmark tasks for seven out of the eight councils; for the eighth council he gave up on four of the tasks, including core tasks like finding school term dates; the total time to complete the tasks for six of the eight councils ranged between 203 seconds and 228 seconds, with the seventh council taking 310 seconds and the eight council 635 seconds – average times per successful task were 20-23 seconds, 31 seconds, and 37 seconds.

The reviewer was able to take all the metrics together and rank the eight sites in order of measured usability – there were no surprises which ones took the 1, 2, 3, and 4 positions – first was a council which has spent a lot of time over the last year or so carrying out in-depth open public consultation on its website development, second was the council which many have seen as setting the current trend for an alternative navigation paradigm, third was a site which had a new design launched earlier this year and was generally well received, and fourth was a site very much based on elements taken from the second and third placed sites. What was surprising was that the site placed seventh was one which has consistently been a Socitm four star site three years in a row.

Features of the reviewed sites as a whole which the consultant highlighted as aiding their usability included:

  • Clear, concise text labels,
  • Bold, but meaningful iconography,
  • Primary and secondary navigation working together to indicate an obvious and focussed journey for the user to take without requiring guesswork,
  • Top tasks presented in a prominent position on the home page,
  • An accordian-style journey from primary through secondary navigation,
  • A clearly visible A-Z index (preferably at the top of the page rather than the bottom) to provide additional flexibility for finding specific information,
  • Room in the page graphic design for all the components to breathe rather than be cluttered,
  • Clear calls to action,
  • A large number of primary navigation items on the home page allowing users to complete the most common tasks quickly, and
  • With more complex tasks the initial action needed to be taken to be clear.

Conversely, barriers to usability included:

  • Scroll-stoppers – where the graphic design as it might appear on a user’s screen makes it look as if the whole content of the page fits onto the screen, ie where the content below the notional fold is hidden in such a way as to give no clue as to its presence – or worse still, where there’s a graphical element at that point on the page which looks like the end of the page has been reached,
  • Pop-up / on-hover menus  and navigation items which give little clue as to what lies beneath until the user activates them,
  • Icons which are designed in an abstract form rather than as meaningful icons,
  • Series’ of pages with identical link text and headings rather than being uniquely labelled,
  • Key primary navigation elements which are hidden underneath small buttons in an obscure corner of the page,
  • Large amounts of densely populated textual information,
  • General clutter – an excess of interface elements, controls, and content on the screen at any one time, and
  • Highly niche content given pride of place on the home page.

An important point made in the consultant’s summary was that having a large amount of information and links is not automatically a usability barrier per se, if that content is clearly grouped, well spaced in a clear font, and not too dense. And also, don’t make the common tasks easy to perform at the expense of making the complex tasks difficult.

Qualitative analysis

For the qualitative analysis aspect of the work we commissioned, two focus group sessions were held – one comprising a mix of students, council tenants, pensioners, and part-time retail workers, the other consisting of automotive sector employees, small business owners, property developers, creative sector business owners, food sector employees, and graduate public sector employees. All participants described themselves as confident using computers and the internet, lifelong residents of Birmingham, having a reasonable level of engagement with the council, and would generally prefer to use the council website over phoning us up, even though they might resent having to do so. The residents-oriented focus group had an age range of 45-67 with one 18 year old, and the business-oriented group had an age range of 37-58.

At the start of each of the two sessions the participants discussed some of the other websites they use on a regular basis – unsurprisingly, Google came high on the list, to the extent that there’s almost a perception developing of Google search results being the actual information some people are looking for, rather than gateways to the information. Other websites cited by the participants as being favourites were MSN, John Lewis, Next, Ikea, and Amazon; websites cited as difficult to use were H&M and Argos. Participants also pointed out how difficult pop-up / drop-down menus are to use on a touchscreen device – looking at the trend towards touchscreen even in the home, that’s something to be particularly aware of.

As well as our existing and this website, the groups were also showed some of the websites the consultant looked at for the quantitative benchmarking exercise; features overall participants liked were bold and meaningful icons, clear and simple link labels, simple navigation, a modern look, good use of images, ‘most popular’ sections, and positive use of language. Features criticised were unappealing colours, noisy appearance, too much text, link text wrapping over two lines, a lack of identity making a site look generic, boring design, unclear icons, distracting background images, and poor navigation.

Focus group one – residents

Of the residents-oriented focus group, only one participant actually indicated that they got frustrated if they didn’t find the information they were looking for within two minutes – the rest agreed they had no problem spending time on a website so long as they did find the information, and one person made the point that they spend 30-60 minutes on a site to carry out a complex task such as booking a holiday.

Most of the participants in the group said they used the council website for booking bulky waste collections, and were pleased with how easy that feature is – this actually tallies in with out own evidence from our complaints and compliments system, where the overwhelming majority of people who are motivated to send us a compliment about the website do so in relation to booking a bulky waste collection! Participants also, unsurprisingly, use the website for searching for information and for using the forms to report streetscene problems, although there was some disgruntlement about having to register for an online account for some forms.

When asked what they liked about our current website, all of them strongly agreed about the feature we currently have on the home page which we call the Connecting Wall; they commented that most of the information they are likely to need can be reached from there, that they tend to look there first if they’re coming in via the home page, and they like the fact that they’re not waiting for a pop-up menu to appear. They also like the news panel on the existing home page – this tallies with other information we’ve seen that whilst industry thinking has it that most users aren’t interested in council press releases, anecdotally we hear that actually the presence of ‘news’ on the home page – by nature updated weekly or even daily – is something that users appreciate because it gives them confidence of the currency of the site as a whole. What they especially didn’t like was two sets of moving content on the home page, especially the movement in two different directions.

Reflecting what we’ve already discussed and found in the past, opinion was divided about the use of images on the home page – some want them, some people don’t, some people think the current design is boring, and others don’t think a council website needs to be jazzed up – though of course the design of the website needs to account for the fact that it is representing Birmingham to the outside world.

Looking at the proposed new site, disappointment was expressed that the Connecting Wall had been removed from the iteration of the home page that was in effect at the time the focus groups were held. On the boxes on the top level main pages containing links, the participants made the comment that the lists should be in alphabetical order – holding my hands up here, that was my fault as at the time of creating those boxes the content was actually hurriedly copied and pasted and I hadn’t had chance to alphabetise it, but it’s good to have definite feedback on something we already know to be true!

When talked through the five new major top levels, participants correctly deduced the kind of information which is expected to be under each, though they were strongly of the opinion that the transport and travel section – under About the city at the time – should have its home under Residents. When asked where they might expect to find four specific pieces of information, they only guessed one correctly – so we know that whilst the broad principle of the five top levels works, we also know about the extra work on the detail we must do.

Focus group two – business

As with the residents-oriented group, participants in this group mostly use the website for rubbish-related activity; generally they all said they could find information they were looking for, but not always particularly quickly. They also all agreed that they would be unlikely to use the general mobile app we’ve released. Only one participant specifically referred to their professional / business reasons for using the website.

Looking at the current website, like the residents-oriented group, all the participants were in strong agreement about the value of the Connecting Wall on the home page, although beyond the home page there was some agreement that information can be hard to find where there is too much information – and links – presented at once. The point was also made that people don’t go to a council website as an entertainment, so design and navigation features need to reflect that.

Turning to the proposed new site, there was overwhelming disappointment – comment was made about how drab the version at the time of workshop was, and that it appeared to be a papering over of the cracks rather than a complete rebuild exercise. Whilst we’re disappointed with this reaction, we’re not too troubled by it on the grounds that ultimately the new site will have a proper design rather than a functional design, and it’s possible they focussed on the content of the pages (which was just copied and pasted from existing pages) rather than the navigation. They did however make better guesses about what content would be found under what new top level, and like the residents group agreed that transport and travel should have its home under Residents rather than About the city.


From the exercise we can see a number of things fairly clearly:

  • That whilst we know we still have work to do on the detail, the general direction of travel is sound,
  • Important functionality needs clear calls to action to draw users towards,
  • The Connecting Wall is an important and well-received part of the home page,
  • As is the A-Z index,
  • Iconography is important, but it must be meaningful rather than abstract,
  • The site shouldn’t be ‘over’ designed, but it should reflect a sense of place rather than being generic, and
  • Whilst you ignore the results of citizen consultation and feedback events at your peril, if you know you are correct and the feedback is wrong, you should stick to your guns; just because a panel of residents thinks transport information should only be under the residents section of the website, that does not necessarily mean they're right.

You can also read the full report and its terms of reference.

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In group Public / Third Sector Digital

Brought to you by simon gray.

Please note! This is work in progress - if you have come across it by accident you're free to stick around, but please be aware not everything will work as intended yet. I have a To do list.